My research interests in the area of institutional change with a particular focus on digital transformation and how organisations are adopting digital technologies to achieve their objectives.
Management, Marketing, Entrepreneurship
Arab Open University - Kuwait, September 2021 - present
Algonquin College of Kuwait, January 2020 - September 2021
Nasser Alshawaaf & Soo Hee Lee (2021) Business model innovation through digitisation in social purpose organisations: A comparative analysis of Tate Modern and Pompidou Centre, Journal of Business Research, Volume 125, Pages 597-608, DOI: https://doi.org/10.1016/j.jbusres.2020.02.045.
Nasser Alshawaaf & Soo Hee Lee (2021) Collective Mobilization as a Mechanism for Cultural Democracy: The Case of Guggenheim Helsinki, The Journal of Arts Management, Law, and Society, 51:1, 37-52, DOI: https://doi.org/10.1080/10632921.2020.1851836
AlShawaaf, N. (2023). Examining the Marketing Effectiveness of Sports Team Sponsorship on Consumer Behaviour: A Cross-Cultural Comparison between Low and High Context Cultures. Indonesian Journal of Sport Management, 3(1), 57-83.
AlShawaaf, N. , Lee, S. (2024), 'Cultural Policies, Globalisation of Arts, and Impact on Cultural Heritage: A Contextual Analysis of France', World Academy of Science, Engineering and Technology, Open Science Index 205, International Journal of Humanities and Social Sciences, 18(1), 25 - 29.
Alshawaaf, N. and Lee, S.H., 2024. The Paradox of Corporate Sponsorship of Arts in the Age of Austerity. International Journal of Arts Management, 26(2).
AlShawaaf, N. and Lee, S.H., 2024. Globalisation vs. anti-globalisation of art museums: a comparative analysis of France and the UK. International Journal of Globalisation and Small Business, 14(1), pp.41-61.
