The BA in Business Studies at Arab Open University provides a well-rounded education with an honours-level focus, equipping students with essential business knowledge, skills, and confidence. Students begin with core business courses before choosing from eight specializations, including management, marketing, accounting, economics, human resource management, finance, systems and inormation management systems. Graduates are prepared for roles in junior and middle management with a solid foundation in decision-making, teamwork, and ethical business practices. This programme is composed of eight pathways as follows:   

• The Accounting Pathway aims at providing students with the skills needed for measuring and analyzing financial information used basically by managers, investors, tax authorities and decision makers for the purpose of resource allocation and distribution within enterprises, organizations, and governments. Business Administration graduates in the field of accounting have a broad range of challenging and rewarding job opportunities in the accounting of businesses and organizations in the public and/or private sectors.
  

• The Economics Pathway aims at improving the students' proficiency in the field of economic analysis and at strengthening their understanding of economic changes in addition to appreciating their influence on the business sector. It also aims to develop the students' ability to describe and evaluate the economic behavior of households, businesses, and markets.

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• The Management Pathway aims at giving students the needed skills for managing investments through an organized behavior which takes into consideration the principles of financial management and organization for public and private sector enterprises. Business Administration graduates in the field of Management have a broad range of job opportunities in service, commercial and industrial firms as project managers, business advisors and administrators.

• The Marketing Pathway aims at providing students with the required skills necessary for discovering the needs and desires of customers in order to develop a group of products or services capable of satisfying those needs and of insuring a good profit for the organization within an acceptable time frame through the focus on marketing tools such as the product, distribution, promotion and price. Business Administration graduates in the field of Marketing have a broad range of challenging and rewarding job opportunities in private and public organizations as marketing executive, marketing researcher, media planner, etc.
  

• The Systems Practice Pathway aims at providing the students with the skills needed to improve the process of administrative decision-making. It also aims to improve the student's abilities to apply systems thinking and practices for managing and solving complexities in accordance with administrative requirements.

• The Management Information Systems (MIS) Pathway aims to equip students with the expertise to manage information and enhance business processes effectively, the Management Information Systems (MIS) Pathway at AOU develops skills for collecting, processing, and analyzing data to support decision-making across all management levels. The pathway emphasizes data integration from various sources to streamline operations, enabling students to generate comprehensive reports and deliver timely, reliable information essential for strategic planning and organizational management. This foundation prepares graduates to make informed decisions, optimize operations, and enhance overall business performance.

AWARDS RECEIVED :

AOU FBS graduates receive two awards :
An AOU awards and another awards , validated by the Open University ( OU ) in the United Kingdom ( UK ). The AOU is approved by the Open University as an appropriate organization to offer higher education program leading to Open University

validated awards .
The business program at OU – UK , with which AOU FBS is affiliated , is a leading business program in the UK and Europe.

CONDITIONS TO ACHIEVING A BACHELOR DEGREE : 

• The University applies the credit hour system on all its study plans.
  
• Students must achieve (128 – 136) credit hours or more depending on the study plan for each track to achieve a bachelor degree .