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HEND SAMEH HAFEZ HASSAN

HEND SAMEH HAFEZ HASSAN

Faculty of Business Studies
Faculty of Business Studies
Assistant Professor
Contact Information
4404
hend.sameh@aou.edu.kw
Office FW647

Professional Biography

A motivated, committed, and hard-working person with an enthusiastic and challenging spirit. Excited about teaching, with the ability to show it. Caring for establishing a strong bond with colleagues. Sincerely respect students and convey a helping and caring attitude. Attentively perceive student needs and keep informed on individual progress.

Graduated in 2000 with a bachelor’s degree in commerce, ranked 1st among my class in the English Section, Faculty of Commerce. Subsequently, permanently appointed as an academic at the Marketing & Management Department, Faculty of Commerce, Mansoura University.

·      Granted a governmental scholarship in 2006 to study for my PhD in the UK.

·      Commenced the scholarship in June 2007 and obtained MPhil in the summer of 2008 before completing the program of study in July 2011 and obtaining a PhD in Electronic Management following a program of study that was applied to the Egyptian E-Government.

·      Proved track record in publishing with 14 refereed journal papers and 4 International conferences.

·      20+ years of solid experience in academia. Currently, a teaching fellow at several universities and HE institutes in Egypt.

·      Egyptian, married, and mother to Yassin, Roqia, and Sameh

Courses Taught

·      Teaching many academic courses for undergraduates at different levels in the business administration field in both credit-hours, and semester-based programs. That includes:

o   Management information systems

o   Production and operation management

o   Materials management

o   Principles of marketing

o   Introduction in computers

o   Tourism marketing management

o   Product planning and development

o   Marketing research

o   Electronic commerce principles

o   Marketing communications

o   Principles of management

o   Human resources management

o   International Marketing

o   Advertising and public relations

o   Service Marketing

·      Supervising and mentoring master dissertations and Ph.D. thesis:

o   The role of customer's initiative in the new products adoption intentions, an empirical study on mobile phone customers of the Egyptian universities’ students, Ph.D. thesis, 2015.

o   The relationship between the perceived quality of the service and the customer's attitudes to the shift between mobile services providers in Egypt: an applied study on Mansoura University students, Ph.D. thesis, 2014.

o   The impact of electronic marketing on service quality. An applied study on administrative development centres in Dakahlia Governorate, Master dissertation, 2013.


·      Teaching to open education system students

·      Teaching in EMBA program since it is established in University of Tabuk In January 2019.

·      Developed and delivered business administration courses for undergraduate and postgraduate students.

·      Teaching SAP Hands-on tutorials to the Enterprise Systems students in Manufacturing Master's Program, Cranfield University, UK from 2008 to 2010.

·      Teaching to Business Administration Diploma

·      Working as part time lecturer in the following places:

o   The British University in Egypt BUE.

o   The Arab Academy of Computer Science and Maritime Transportation (AASTMT)

o   Faculty of Business Administration, Delta University for Science and Technology, Egypt.

o   Delta Higher Institute for Computers, Egypt.

o   Faculty of Commerce, Damietta University, Egypt.

Professional Experience

September 2019 – Present

·      Assistant Professor - Business Studies Program, Arab Open University, Kuwait Branch, Kuwait.

September 2013 – August 2019

·      Assistant Professor - The Marketing Department, Faculty of Business Administration, University of Tabuk, Tabuk, Saudi Arabia.

September 2011 – September 2013   

·      Assistant Professor – Department of Marketing & Management, Mansoura University Faculty of Commerce, EGYPT.

May 2007 – July 2011

·      MPhil/PhD researcher – Cranfield University, Cranfield, UK.

January 2002 – May 2007

·      Lecturer - Department of Marketing & Management, Mansoura University Faculty of Commerce, EGYPT.

Research Publications

 Journal Papers

· Alhaimer, R., Hassan, H. (2026), “Perceptions of rebranding: a survey of student attitudes toward the new logo of Arab Open University in Kuwait”, Quality & Quantity. https://doi.org/10.1007/s11135-026-02766-2

· Hassan, H., (2024), “Innovation, Risk Management, and Proactive Behavior: An Insight into the Aspects of Entrepreneurial Marketing in SMEs in Kuwait” Migration Letters, In Press.

·     Abdelkader, A. Hassan, H., Abdelkader, M., Khashaba, I., (2024), "Towards Advances in Brand Management Strategies: Conceptualising the interrelationships among emerging brand concepts ", Kurdish Studies, Vol. 12, No. 2, pp.5278-5300.

·       Hassan, H., (2024), “The Relationship between Entrepreneurial Marketing and Competitiveness in Small and Medium-Sized Enterprises”, Migration Letters, Vol. 21, no. 3, pp. 872-886.

·       Hassan, H., Abdel Kader, M., Abdel Kader, A. (2021), “Literature Review of the Challenges of Sustainable Higher Education Institutions in the Middle East: Categorisation of Challenges and Proposed Remedies”. Academy of Strategic Management Journal, Vol. 20. no. 5, pp. 1-14.

·       Hassan, H., Abdel Kader, A., Alhaimer, R., Abdelkader, M. (2021), “Moderating role of gender in influencing enterprise performance in emerging economies: Evidence from Saudi Arabian SMEs sector”. Problems and Perspectives in Management, vol. 19, no. 3, pp. 148-161.

·       Abdel Kader, A., Hassan, H. (2021), Experiential Marketing Dynamics: Multiple mediator analysis of the experiential marketing - purchase intentions relationship. Scientific Journal for Financial and Commercial Studies and Researches (SJFCSR), vol. 2, no. 1, pp. 308-339.

·       Hassan, H. (2020), “Modelling the Expectation Components of Service Quality across ‎Genders in the Saudi Healthcare Sector”. Scientific Journal of Business Studies - Faculty of Commerce, Zagazig University, vol. 41, no. 4, pp. 315-341.

·       Hassan, H. (2020), “Effects of External and Internal success factors ‎on SMEs performance in emerging economies: ‎Evidence from Saudi Arabia”. Scientific Journal of Business Studies - Faculty of Commerce, Zagazig University, vol. 42, no. 1, pp. 63-100.

·  Abdel Kader, M., Hassan, H., Abdel Kader, A. (2018). “Dimensions of Corporate Citizenship and its Impact on Customer Loyalty: An Applied Study to the Customers of the Mobile Companies in Dakahlia Governorate”. Economic and Business Review Journal, Ein Shams University, vol. 48, no. 3, pp. 497-521.

·  Alanazi, T., Hassan, H. (2018). “Roles of Islamic Business Ethics in the Formation of Internal Organisational Culture: A Qualitative Approach of Muslims’ SMEs in the UK”. International Journal of Economics, Business and Management Studies, vol. 5, no. 1, pp. 16-30.

·   Hassan, H. (2017), “The Role of Customer Innovativeness in the New Products Adoption Intentions: An Empirical Study on Mobile Phones Customers of the Egyptian Universities Students”, International Business Research, vol. 10, no. 4, pp. 117-130.

·      Hassan, H., Shehab, E. and Peppard, J. (2011), "Recent Advances in E-Service in the Public Sector: State of-the-Art and Future Trends", Business Process Management Journal, vol. 17, no. 3.

·       Hassan, H., Shehab, E. and Peppard, J. (2011), "A Framework for E-Service Implementation in the Developing Countries", International Journal of Customer Relationship Marketing and Management, vol. 2, no. 1, pp. 52-65.

·       Hassan, H., Abdelkader, A. M. (2011), “Egyptian Electronic Government: The Citizen Relationship Management (CRM) Case Study”, International Journal of Customer Relationship Marketing and Management (IJCRMM), vol.2, no. 4, pp. 54-66


Conference papers:


·       Abdelkader, A., Hassan, H., (2022), "Corporate Citizenship: Its Dimensions and Impact on Customer Loyalty, An Applied Study of Mobile Company Customers in Kuwait", Proceedings of the 2nd International conference on Entrepreneurship and small businesses: what it is and what it isn’t, Tokyo, Japan, May 2022.

·       Abdel Kader, A., Hassan, H. (2021), “Measuring sustainability performance in Higher Education Institutions in Emerging Economies: Challenges in the Arab World”, Proceedings of the 35th EBES Conference, Rome, Italy, April 2021.

·       Hassan, H., Shehab, E. and Peppard, J. (2010), "Egyptian Electronic Government: The University Enrolment Case Study", International Conference on Engineering and Technology Management, 24-26 November, Venice, Italy, World Academy of Science, Engineering and Technology, Vol. 71, p. 373.

·       Hassan, H., Shehab, E. and Peppard, J. (2010), "Toward Full Public E-Service Environment in Developing Countries", International Journal of Economics and Management Engineering, 28-30 June, Paris, France, World Academy of Science, Engineering and Technology, Vol. 4, no. 6, pp. 878-882.

·   Hassan, H., Shehab, E. and Peppard, J. (2008), "Adoption of E-Service in Developing Countries: Issues and Challenges", Cranfield Multi-Strand Conference (CMC); Creating Wealth Through Research and Innovation, 6-7 May, Cranfield, UK, Cranfield University Press, Cranfield, UK, pp. 454-459