A motivated,
committed, and hard-working person with an enthusiastic and challenging spirit.
Excited about teaching, with the ability to show it. Caring for establishing a strong
bond with colleagues. Sincerely respect students and convey a helping and caring
attitude. Attentively perceive student needs and keep informed on individual
progress.
Graduated in 2000 with a bachelor’s
degree in commerce, ranked 1st among my class in the English
Section, Faculty of Commerce. Subsequently, permanently appointed as an
academic at the Marketing & Management Department, Faculty of Commerce,
Mansoura University.
· Granted a governmental
scholarship in 2006 to study for my PhD in the UK.
· Commenced the scholarship in June
2007 and obtained MPhil in the summer of 2008 before completing the program of study
in July 2011 and obtaining a PhD in Electronic Management following a program
of study that was applied to the Egyptian E-Government.
· Proved track record in publishing
with 14 refereed journal
papers and 4 International conferences.
·
20+ years of solid experience in academia. Currently, a teaching
fellow at several universities and HE institutes in Egypt.
· Egyptian, married,
and mother to Yassin, Roqia, and Sameh
·
Teaching many
academic courses for undergraduates at different levels in the business
administration field in both credit-hours, and semester-based programs. That
includes:
o
Management
information systems
o
Production and
operation management
o
Materials management
o
Principles of
marketing
o
Introduction in
computers
o
Tourism marketing
management
o
Product planning and
development
o
Marketing research
o
Electronic commerce
principles
o
Marketing
communications
o
Principles of
management
o
Human resources
management
o
International
Marketing
o
Advertising and
public relations
o
Service Marketing
·
Supervising and
mentoring master dissertations and Ph.D. thesis:
o
The role of
customer's initiative in the new products adoption intentions, an empirical
study on mobile phone customers of the Egyptian universities’ students, Ph.D.
thesis, 2015.
o
The relationship
between the perceived quality of the service and the customer's attitudes to
the shift between mobile services providers in Egypt: an applied study on
Mansoura University students, Ph.D. thesis, 2014.
o
The impact of
electronic marketing on service quality. An applied study on administrative
development centres in Dakahlia Governorate, Master dissertation, 2013.
·
Teaching to open
education system students
·
Teaching in EMBA
program since it is established in University of Tabuk In January 2019.
·
Developed and
delivered business administration courses for undergraduate and postgraduate
students.
·
Teaching SAP Hands-on
tutorials to the Enterprise Systems students in Manufacturing Master's Program,
Cranfield University, UK from 2008 to 2010.
·
Teaching to Business
Administration Diploma
·
Working as part time
lecturer in the following places:
o
The British
University in Egypt BUE.
o
The Arab Academy of
Computer Science and Maritime Transportation (AASTMT)
o
Faculty of Business
Administration, Delta University for Science and Technology, Egypt.
o
Delta Higher
Institute for Computers, Egypt.
o Faculty
of Commerce, Damietta University, Egypt.
September 2019 – Present
·
Assistant Professor -
Business Studies Program, Arab Open University, Kuwait Branch, Kuwait.
September 2013 – August 2019
·
Assistant Professor -
The Marketing Department, Faculty of Business Administration, University of
Tabuk, Tabuk, Saudi Arabia.
September 2011 – September
2013
·
Assistant Professor –
Department of Marketing & Management, Mansoura University Faculty of
Commerce, EGYPT.
May 2007 – July 2011
·
MPhil/PhD researcher
– Cranfield University, Cranfield, UK.
January 2002 – May 2007
· Lecturer
- Department of Marketing & Management, Mansoura University Faculty of
Commerce, EGYPT.
Journal Papers
·
Hassan, H.,
(2024), “Innovation, Risk Management, and Proactive Behavior: An Insight into
the Aspects of Entrepreneurial Marketing in SMEs in Kuwait” Migration Letters, In Press.
·
Abdelkader,
A. Hassan, H., Abdelkader, M., Khashaba, I., (2024), "Towards
Advances in Brand Management Strategies: Conceptualising the interrelationships
among emerging brand concepts ", Kurdish Studies, Vol. 12, No. 2,
pp.5278-5300.
·
Hassan, H.,
(2024), “The Relationship between Entrepreneurial Marketing and Competitiveness
in Small and Medium-Sized Enterprises”, Migration Letters, Vol. 21, no. 3, pp.
872-886.
·
Hassan, H., Abdel
Kader, M., Abdel Kader, A. (2021), “Literature Review of the Challenges of
Sustainable Higher Education Institutions in the Middle East: Categorisation of
Challenges and Proposed Remedies”. Academy of Strategic Management Journal, Vol.
20. no. 5, pp. 1-14.
·
Hassan, H.,
Abdel Kader, A., Alhaimer, R., Abdelkader, M. (2021), “Moderating role of
gender in influencing enterprise performance in emerging economies: Evidence
from Saudi Arabian SMEs sector”. Problems and Perspectives in Management, vol.
19, no. 3, pp. 148-161.
·
Abdel
Kader, A., Hassan, H. (2021), Experiential Marketing Dynamics: Multiple
mediator analysis of the experiential marketing - purchase intentions
relationship. Scientific Journal for Financial and Commercial Studies and
Researches (SJFCSR), vol. 2, no. 1, pp. 308-339.
·
Hassan, H. (2020), “Modelling the Expectation Components of
Service Quality across Genders
in the Saudi Healthcare Sector”. Scientific Journal of Business Studies -
Faculty of Commerce, Zagazig University, vol. 41, no. 4, pp. 315-341.
·
Hassan, H. (2020), “Effects of External and Internal
success factors on SMEs
performance in emerging economies: Evidence
from Saudi Arabia”. Scientific Journal of Business Studies - Faculty of
Commerce, Zagazig University, vol. 42, no. 1, pp. 63-100.
· Abdel
Kader, M., Hassan, H., Abdel Kader, A. (2018). “Dimensions of Corporate
Citizenship and its Impact on Customer Loyalty: An Applied Study to the
Customers of the Mobile Companies in Dakahlia Governorate”. Economic and
Business Review Journal, Ein Shams University, vol. 48, no. 3, pp. 497-521.
· Alanazi,
T., Hassan, H. (2018). “Roles of Islamic Business Ethics in the Formation of Internal Organisational Culture: A Qualitative Approach of
Muslims’ SMEs in the UK”. International Journal of Economics, Business and
Management Studies, vol. 5, no. 1, pp. 16-30.
· Hassan, H.
(2017), “The Role of Customer Innovativeness in the New Products Adoption
Intentions: An Empirical Study on Mobile Phones Customers of the Egyptian
Universities Students”, International Business Research, vol. 10, no. 4, pp.
117-130.
· Hassan, H.,
Shehab, E. and Peppard, J. (2011), "Recent Advances in E-Service in the
Public Sector: State of-the-Art and Future Trends", Business Process
Management Journal, vol. 17, no. 3.
·
Hassan, H.,
Shehab, E. and Peppard, J. (2011), "A Framework for E-Service
Implementation in the Developing Countries", International Journal of
Customer Relationship Marketing and Management, vol. 2, no. 1, pp. 52-65.
· Hassan,
H., Abdelkader, A. M. (2011), “Egyptian Electronic Government: The Citizen
Relationship Management (CRM) Case Study”, International Journal of Customer
Relationship Marketing and Management (IJCRMM), vol.2, no. 4, pp. 54-66
Conference papers:
· Abdelkader, A., Hassan, H., (2022),
"Corporate Citizenship: Its Dimensions and Impact on Customer Loyalty, An
Applied Study of Mobile Company Customers in Kuwait", Proceedings of the
2nd International conference on Entrepreneurship and small businesses: what it
is and what it isn’t, Tokyo, Japan, May 2022.
·
Abdel
Kader, A., Hassan, H. (2021), “Measuring sustainability performance in
Higher Education Institutions in Emerging Economies: Challenges in the Arab
World”, Proceedings of the 35th EBES Conference, Rome, Italy, April 2021.
·
Hassan, H.,
Shehab, E. and Peppard, J. (2010), "Egyptian Electronic Government: The
University Enrolment Case Study", International Conference on Engineering
and Technology Management, 24-26 November, Venice, Italy, World Academy of
Science, Engineering and Technology, Vol. 71, p. 373.
·
Hassan, H.,
Shehab, E. and Peppard, J. (2010), "Toward Full Public E-Service
Environment in Developing Countries", International Journal of Economics
and Management Engineering, 28-30 June, Paris, France, World Academy of
Science, Engineering and Technology, Vol. 4, no. 6, pp. 878-882.
· Hassan,
H., Shehab, E. and Peppard, J. (2008), "Adoption of E-Service in
Developing Countries: Issues and Challenges", Cranfield Multi-Strand
Conference (CMC); Creating Wealth Through Research and Innovation, 6-7 May,
Cranfield, UK, Cranfield University Press, Cranfield, UK, pp. 454-459