التسويق و المجتمع

التسويق الرقمي

تسويق الخدمات

Articles: 

Alqaoud, A. and Alhaimer, R.S. (2024): The Role of Social Entrepreneurship on Economic, Social and Environmental Development: Evidence from the UK. World Journal of Entrepreneurship, Management and Sustainable Development, Vol. 20, No. 2, pp. 91–104. DOI: 10.47556/j.wjemsd.20.2.2024.1 

Alhaimer, R. (2024), "Digital transformation on the design and implementation of virtual political campaigns in Kuwait: perceptions and attitudes of politicians and campaign managers for bold innovation and social impact in Kuwait", Journal of Science and Technology Policy Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JSTPM-11-2023-0212 

 Afnan Alkhaldi, Sawsan Malik, Rashed Alhaimer, Abdullah Alshaheen, Miltiadis D. Lytras, Translating a value-based framework for resilient e-learning impact in post COVID-19 times: Research-based Evidence from Higher Education in Kuwait, Heliyon, 2024, e24271, ISSN 2405-8440, https://doi.org/10.1016/j.heliyon.2024.e24271 

Alhaimer, R.S. Unveiling the digital persona image: the influence of social media on political candidates’ brand personality and voter behavior in Kuwait. Humanit Soc Sci Commun 10, 969 (2023). https://doi.org/10.1057/s41599-023-02420-4 

Alhaimer, R. (2023), "Impact of governmental social media campaigns on citizens’ attitudes towards Kuwait’s vision 2035", Global Knowledge, Memory and Communication, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/GKMC-06-2023-0209 

 Rashed Alhaimer (2023) Exploring the Attitudes of Kuwait’s Residents Toward the Role of Corruption and Anti-Corruption Entities (Nazaha) in Kuwait, Public Integrity, DOI: 10.1080/10999922.2023.2176054 

Alhaimer, R. (2023), "Comparing virtual political campaigns with traditional political campaigns: evidence from Kuwait during the COVID-19 pandemic", Global Knowledge, Memory and Communication, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/GKMC-07-2022-0182

 Rashed Alhaimer, 2022. Health belief model: Evaluating governmental public health messages on social media aimed at preventing a COVID-19 epidemic in Kuwait. Cogent Business & Management, 9(1). doi: 10.1080/23311975.2022.2031682 

Hend Hassan, Ahmed Abdelkader, Rashed Alhaimer and Marwa Abdelkader, 2021. Moderating role of gender in influencing enterprise performance in emerging economies: Evidence from Saudi Arabian SMEs sector. Problems and Perspectives in Management, 19(3), 148–161. doi:10.21511/ppm.19(3).2021.13

Rashed Alhaimer, 2021. The role of social media in the innovation and performance of Kuwaiti enterprises in the food sector. Journal of Theoretical and Applied Electronic Commerce Research, 16(6), 1960-1972.  https://doi.org/10.3390/jtaer16060110

Rashed Alhaimer, 2021. Fluctuating attitudes and behaviours of customers towards online shopping in times of emergency: The case of Kuwait during the COVID-19 pandemic, Journal of Internet Commerce.  https://doi.org/10.1080/15332861.2021.1882758

Rashed Alhaimer, 2019. Adopting social media and identifying return on investment from using social media as a marketing tool amongst Kuwaiti SMEs. Academy of Marketing Studies Journal, 23(2).

Rashed Alhaimer, 2019. Factors affecting SME owners to use social media for online advertisement in Kuwait. International Journal of Entrepreneurship, 23(2).

Book Chapters:

Alhaimer, R. (2024), "Shifting Toward Digitalization and Smart Cities: Evidence from Kuwait", Lytras, M.D., Alkhaldi, A. and Malik, S. (Ed.) The Emerald Handbook of Smart Cities in the Gulf Region: Innovation, Development, Transformation, and Prosperity for Vision 2040, Emerald Publishing Limited, Leeds, pp. 327-343. https://doi.org/10.1108/978-1-83608-292-720241018