Dr Rashed Alhaimer received his PhD from Business school at Brunel University - London at the UK and have been working as Associate Professor in Business Department at the Arab Open University since 2023. Dr. Rashed used to work as Assistant Professor since graduation with PhD degree until 2023. Previously, Dr. Rashed was working at Manpower and the Government Restructuring programme – SME Support Department since 2010 until 2018.Dr. Rashed research focuses on Digital Marketing, Entrepreneurship and Small Business Management in Kuwait and Social Marketing. his research interests have both formed and been sharpened by his current teaching experiences. During his work as Assistant Professor in Business Department at the Arab Open University, Dr. Rashed has taught a course Such as Entrepreneurship and Small Business Management, Business Foundations, Exploring Innovation & Entrepreneurship, marketing management, Marketing and sociology, Digital Marketing and Service Marketing through developing a combination between theoretical readings with practical observations. Also, Dr. Rashed has presented many workshops and training courses in some topics, such as digital marketing, social media marketing and social marketing.
Research interest:
• Digital marketing
• Social media marketing.
• Social marketing.
• Entrepreneurship.
• Marketing & Society.
• Digital Marketing.
• Service Marketing.
- The Business Studies Program Coordinator – Arab Open University – Kuwait Brach (February 2023 to present).
- Associate Professor for the Faculty of Business, Arab Open University (Julya 2023 to present).
- Assistant Professor for the Faculty of Business, Arab Open University (September 2018 to Julya 2023).
- Administrative work at Manpower and the Government Restructuring Programme – SME Support Department (2010–2018).
Alhaimer, R. (2024), "Digital transformation on the design and implementation of virtual political campaigns in Kuwait: perceptions and attitudes of politicians and campaign managers for bold innovation and social impact in Kuwait", Journal of Science and Technology Policy Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/JSTPM-11-2023-0212
Afnan
Alkhaldi, Sawsan Malik, Rashed Alhaimer, Abdullah Alshaheen, Miltiadis D.
Lytras, Translating a value-based framework for resilient e-learning impact in
post COVID-19 times: Research-based Evidence from Higher Education in Kuwait, Heliyon,
2024, e24271, ISSN 2405-8440, https://doi.org/10.1016/j.heliyon.2024.e24271
Alhaimer,
R.S. Unveiling the digital persona image: the influence of social media on
political candidates’ brand personality and voter behavior in Kuwait. Humanit
Soc Sci Commun 10, 969 (2023). https://doi.org/10.1057/s41599-023-02420-4
Alhaimer, R. (2023),
"Impact of governmental social media campaigns on citizens’ attitudes
towards Kuwait’s vision 2035", Global Knowledge, Memory and
Communication, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/GKMC-06-2023-0209
Rashed Alhaimer (2023) Exploring the Attitudes of Kuwait’s Residents Toward the Role of Corruption and Anti-Corruption Entities (Nazaha) in Kuwait, Public Integrity, DOI: 10.1080/10999922.2023.2176054
Alhaimer, R. (2023), "Comparing virtual political campaigns with traditional political campaigns: evidence from Kuwait during the COVID-19 pandemic", Global Knowledge, Memory and Communication, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/GKMC-07-2022-0182
Rashed Alhaimer, 2022. Health belief model: Evaluating governmental public health messages on social media aimed at preventing a COVID-19 epidemic in Kuwait. Cogent Business & Management, 9(1). doi: 10.1080/23311975.2022.2031682
Hend Hassan, Ahmed Abdelkader, Rashed Alhaimer and Marwa Abdelkader, 2021. Moderating role of gender in influencing enterprise performance in emerging economies: Evidence from Saudi Arabian SMEs sector. Problems and Perspectives in Management, 19(3), 148–161. doi:10.21511/ppm.19(3).2021.13
Rashed Alhaimer, 2021. The role of social media in the innovation and performance of Kuwaiti enterprises in the food sector. Journal of Theoretical and Applied Electronic Commerce Research, 16(6), 1960-1972. https://doi.org/10.3390/jtaer16060110
Rashed Alhaimer, 2021. Fluctuating attitudes and behaviours of customers towards online shopping in times of emergency: The case of Kuwait during the COVID-19 pandemic, Journal of Internet Commerce. https://doi.org/10.1080/15332861.2021.1882758
Rashed Alhaimer, 2019. Adopting social media and identifying return on investment from using social media as a marketing tool amongst Kuwaiti SMEs. Academy of Marketing Studies Journal, 23(2).
Rashed Alhaimer, 2019. Factors affecting SME owners to use social media for online advertisement in Kuwait. International Journal of Entrepreneurship, 23(2).