My research interests in the area of institutional change with a particular focus on digital transformation and how organisations are adopting digital technologies to achieve their objectives.
Management, Marketing, Entrepreneurship
Arab Open University - Kuwait, September 2021 - present
Algonquin College of Kuwait, January 2020 - September 2021
Nasser Alshawaaf & Soo Hee Lee (2021) Business model innovation through digitisation in social purpose organisations: A comparative analysis of Tate Modern and Pompidou Centre, Journal of Business Research, Volume 125, Pages 597-608, DOI: https://doi.org/10.1016/j.jbusres.2020.02.045.
Nasser Alshawaaf & Soo Hee Lee (2021) Collective Mobilization as a Mechanism for Cultural Democracy: The Case of Guggenheim Helsinki, The Journal of Arts Management, Law, and Society, 51:1, 37-52, DOI: https://doi.org/10.1080/10632921.2020.1851836
AlShawaaf, N. (2023). Examining the Marketing Effectiveness of Sports Team Sponsorship on Consumer Behaviour: A Cross-Cultural Comparison between Low and High Context Cultures. Indonesian Journal of Sport Management, 3(1), 57-83.