Public Relations & Media
Objective:
To help the Arab Open University interact with the community through introducing the university, the concept of Open Learning, and the Open Learning effectiveness to the public.
Strategy:
To target the right audience and enhance the awareness of Open Learning in Jordan through:
- Media.
- Direct contact with the audience.
Tasks:
- Develop a PR plan.
- Publications such as newsletters and printed materials directed to the audience.
- Preparing educational seminars, conferences and related events.
- Direct communication between the university and the public to convey the university's message.
- Media campaign targeting the audience.
- Activities related to employees relations.
